New Jersey native, Meneko Spigner McBeth has just become ALOT richer as her Wasabi Ginger chip flavor became the winner of the Lays “Do Us a Flavor” Contest. She beat out coffee flavored chips (yuck) and bacon and mac cheese flavored chips (sound either delicious or like diarrhea…or both).
While I personally probably wouldn’t like the chip, as it sounds like a slow and painful spicy death, congratulations are absolutely in order for this registered nurse. Not only will she receive either $1 million or a percentage of the next year’s sales of her chips (whichever is larger), but she is bringing national attention to the fact that consumers want more ethnic choices (how many Caucasians you know of that like wasabi on ginger…go head…I’ll wait).
While I will probably regret eating them as my stomach will seek extreme payback, I will go out and buy a bag of these chips to support Meneko and hopefully be pleasantly surprised by the flavor.