If you’re anything like me, you stay your ass home on Black Friday for fear of being trampled Jumanji style by several overly-aggressive middle-aged women in the middle of their own version of the Hunger Games over a crockpot. Yes that was specific…I damn near left with an orthopedic footprint on my forehead.
With the tons of online sales that most stores offer, it’s easy to forget to support your own community, especially when it may be easier to just buy the first thing you see on your computer screen. Black business often get overlooked as many black (and all other races for that matter) consumers are unaware that there are even certain products available from black business owners.
Brian Williams, founder of PurchaseBlack.com, is looking to level the playing field with his e-commerce platform that features products from great black brands, making them easily accessible to potential consumers. With items ranging from haircare to books and clothing, this site provides a voice for under marketed entrepreneurs and a channel for socialist consumers.
Williams, winner of many prestigious Small Business Pitches, holds a degree in engineering from Purdue University and worked as an engineer before earning a full academic scholarship to The University of Texas, where he graduated with an MBA from a top 20 national program.