The urban cult favorite brand, FUBU is looking to grow their reach and reinvent themselves with a new hair care product line.
Founders Daymond John (Shark Tank), Carlton Brown, Keith Perrin and J. Alexander Martin are looking to expand from t-shirts, hats, jeans, jerseys, sneakers and other athletic apparel, into the beauty industry. Staying true to their “For Us By Us” tagline, Natural Style by FUBU will consist of products for every type of African American hair from relaxed to natural. It is one of very few products on the market that use Miracle9Complex, a blend of oils essential to hair health, including olive oil, jojobal oil and argan oil.
Other products will include their Curl Elongator, Co-Wash (don’t be fooled we all know a co-wash is just rinsing with our cheapest conditioner), Deep Conditioner and Shampoo.
They will also have a men’s line featuring products such as Moisturizing Lotion and Cleansing Wash. The full line is available for purchase in all independent beauty supply stores like Walgreens and Duane Reade.
Would you use these?