How A Popsicle Company Got The Attention of The Biggest Brands

After being laid off from her marketing manager position at Nintendo in 2008, Felicia Hatcher and her now husband Derek Pearson launched a mobile business, Feverish Ice Cream and Gourmet Pops. The duo decided to give the traditional neighborhood ice cream truck a new twist. Investing $2,000 on their first two carts, they hand-painted the vintage looking wagons; they even had a physical store in Miami for some time.

Today, Feverish Pops can be found at special events, catering to adult customers with 12 unique flavors, such as Pineapple Basil and Strawberry Balsamic. They also have started a line of spiked pops with flavors including Mango Bourbon and Watermelon Ginger Vodka.

The boutique gourmet popsicle company’s core business is now branding its products for big corporate clients such as Google, Forever 21, Adidas, Cadillac, Universal Music, Bacardi and Vitamin Water. They have received HUGE orders, like producing 5,000 Strawberry Mojito popsicles with David Guetta’s name on the sticks and wrappers to be used as a giveaway to promote his new album. They have also had to make 10,000 branded popsicles for Google to hand out at the Republican National Convention. The company also does private labeling for a major yogurt franchise called 32 Degrees A Yogurt Bar.

The 30 year old entrepreneur is living her vision, recalling how early on she wanted record labels to pay her to hand out free pops and play their music. By showing up and handing out free samples at fashion shows, concerts, night clubs and events on South Beach, Feverish Pops got noticed by major corporations. Her colorful mobile cart and lines of customers caught the attention of marketing reps.

Hatcher is now setting her sights on getting into major retailers such as Whole Foods, Walgreens and Fresh Markets.

Taken from a Black Enterprise article.