Jay-Z Announces NY02 As Official Water of Roc Nation

According to Allhiphop.comRoc Nation CEO Shawn ‘Jay Z’ Carter has officially partnered with New York-based bottled water company NYO2.

As the “official water of Roc Nation”, it will be the main water at all affiliated tours, will be provided for all marketing campaigns associated with Roc Nation artists and will be the exclusive branded water at Jay Z’s 40/40 Club.

I’m sure we will see Kevin Durant and Skylar Diggins strategically being photographed with these beverages on the streets and at their games. While I really don’t get how water can be branded so heavily as it just comes out of the tap, kudos to Jay for expanding his empire and diversifying his business portfolio once again.