Remember those horrible yet somehow irresistibly entertaining movies you’d sit down and watch for hours whenever you went to get your hair done at an African braiding shop? They all seemed to have the same exact plot, but somehow you still kept watching if for nothing else, because your braider had your head turned in the TV’s direction to finish the side of your head.
Well next time you see one of those movies, you may want to pay a little more attention. A recent Indiewire article valuates this movie genre at a staggering $7 BILLION. And that’s just for mobile views…what about the VHS, DVD and other viewing channels?
Don’t sleep on Africa, their economy is clearly alive and booming and may be where you need to target your next round of marketing efforts.